Project 2: Checkpoint 1


Nova Denim

Nova Denim sells jeans that target adults aged 20-35. Their mission is jeans for a sustainable future and a green earth. The prices for their products are in the mid-tier category, neither too expensive nor cheap. They have high standards of quality for every piece of denim clothing that they sell.


Marmalade Rabbit

Marmalade Rabbit sells plushies and stationery that target teens and adults aged 15-25. Their goal is to equip everyone with adorable writing tools and introduce cute lovable characters into their customer’s lives. For every stuffed animal they sell, they donate a small percentage of the profit to charities for children.


Simply Furniture

Simply Furniture is a company that sells minimalist furniture. They have a target demographic of adults aged 25-50. They aim to please with their innovative and aesthetically pleasing furniture that can be assembled and transported easily.